Life Insurance


LifeHelp Life Insurance

Credit union members are underserved by the life insurance industry: more than half of members earning $25,000 - $75,000 are not receiving life insurance offers that meet their needs, and more than one of every three people who are ready to buy life insurance are not being offered it.¹

LifeHelp can help your credit union solve this problem by offereing best-in-class life insurance coverage to your members through multiple marketing channels with a wide variety of coverage options, all from "A" rated insurance companies.

Program Benefits

For your credit union - With nearly 40 years focused on serving credit union's life insurance needs, out breadth and depth of life insurance knowledge is unsurpassed.  We not only kow what works, but equally important, what does not.  No budgeting decision is required, and with no expense factor, all non-intrest income generated buy the program falls straight through to the bottom line.

For your members - Out life insurance program offers a full menu of quality life insurance coverage, helping your members find coverage that meets their needs, life stage, budget and health status.  Out efficient marketing efforts keep costs down and allow your members to apply at their convenience, without the pressure of a face-to-face meeting with an agent.

The coverage, and how it's offered to members

We connect with your members through the mail, online, your current member marketing channels and- once the member has initiated contact- by phone, offering a full menu of life insurance coverage from term to permanent, simplified issue to fully underwritten, providing a solution for every member need.

Group simplified issue life insurance - $5,000 to $125,000 in affordable coverage for members and spouses age 18-74, typically with no medical exam needed.  Marketed to members several times a year through direct mail.

Individually underwritten life insurance - $5,000 to $1,000,000+ in term and permanent coverage for members, spouses and other family members through age 80, simplified issue to full underwriting.  Marketed to members primarily via your credit union website and other communication channels that drive members to - featuring live chat and supported by an interactive needs calculator and robust term life quote engine.

Our turnkey program

  • Costs your credit union nothing
  • Requires minimal setup and maintenance
  • Doesn't compete with an of your AD&D, or other insurance-related offerings
  • Provides an important service to your members
  • Generates a new, modest flow of non-interest income

About LifeHelp

Fomed as an insurance brokerage in 1972, LifeHelp has evolved into a full service insurance agency and third-party administrator for America's credit unions, licensed in all 50 states.  Today, LifeHelp serves over 250 credit unions, and our programs are offered to members nationwide.


¹Trillion Dollar Baby - Growing Up, LL Global Inc., August 2011.